This week I went to the UH Geauga Medical Center and got a first hand look at how Brokaw does commercials. Since I am awful at remembering to take pictures with my phone, here’s a stock photo image to represent my experience:

The X-rays and scans were a little spooky. Mainly because the only light source in the room was coming from images of bones and brains.

This week I realized my favorite part of art direction is seeing a pitch come together. Watching a concept taking shape across all sorts of media is incredibly exciting. It reminds me of a creative process chart that my professor illustrated for us. I don’t have a picture of the real thing, but it went something like this:

Perfectly explained and executed.

QUESTION OF THE WEEK:

What is your favorite superhero/villain?


I guess I gravitate towards those in red, green and yellow? My favorite hero has always been Robin because he’s got Batmen’s back. But my all time favorite is Marvin the Martian. I grew up watching the Looney Toons, and I loved his weird, nerdy alien voice and his failed attempts of blowing up the planet.

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