Last week I had the pleasure of attending a members only AIGA event where former Twist Creative designers Lee Zelenak and Carli Dottore spoke about their experience in designing for the 2012 Obama Campaign. This highly informative open forum event covered issues such as workload, beating the stress, and the friendships gained from the experience.


The designers spoke on the thrill of seeing their designs being implemented hours after their creation and the boons of banes of the worldwide exposure. Many of the hastily made logos and icons were adopted for apparel or became a widely used piece (If only there was more time to kern). The session ended with a heartwarming story of how President Obama hugged and thanked the hundreds of volunteers individually (and the tears that ensued for some of those volunteers).