With the end of this week marking the half way point of my internship at Brokaw, I see it only fitting to share 5 short stories about some of the experiences I’ve had over the last 5 weeks.
1. Brokaw Bag Prez
Corrine and I had the opportunity to share a little bit about ourselves to the entire agency on our second week here. We shared the blah blah about us and some things that make us pretty cool.
2. Sharing is Caring
I was lucky enough to start my internship right around the time our creative team was briefed on a margarita brand. Being able to sit in on the initial briefing was such a learning experience and it only got better as work progressed. Creative then came back with 4 strong ideas that were pitched to the client. A few days later I got to sit in on the client’s feedback. Having the opportunity to observe the process has been so interesting and I’m learning so much just by experiencing these day-to-day meetings.
3. Interviews at the Brush
I had the opportunity to sit in on 2 brand explorations with employees at a paint brush and roller company in order to learn more about its brand personality, positioning and promise. I got to observe how to conduct a workshop and learned how to make it fun in order to understand who the core of the brand may [or may not] be.
4. The lunch time report
Last Thursday the whole office was given a free pass to take a long lunch at Barley House on w.6th to watch the USA vs. Germany game. Although USA couldn’t pull off the W it was still awesome getting to take a short break from my desk, hang out with coworkers, and enjoy some tasty appetizers. Thanks Brokaw Bros!
5. The dream team!
Corrine and I were assigned a project by Joe and Jackie last week to do a competitor analysis for a client. We got to drive all around Cleveland stopping at various restaurants, scoping out the competition. It was pretty fun getting to get out of the office and be a spy for two days!