Facebook Insights give brands the opportunity to enhance their posts based on the learnings and craft optimal social strategies. For social media professionals and content marketers, Facebook Insights is an essential tool for optimizing a brands social presence—and reporting success as a result of those efforts. Here are some of the top insights for brands to focus on and what they can tell us:

  1. Engagement:

It shows who is commenting, liking, or sharing the brands content—and it’s probably the most important metric to be monitoring.

Pro Tip: Those engaging on your page—they are your fans. These are the users that matter to your brand.  Make sure to ask your fans questions and ask for their opinions to see engagement thrive—they are the ones who will reply and be talking positively about your brand .

  1. Unique Impressions:

Impressions are the amount of individual users that saw your post.   This is important to view how your post is doing and if you need to adjust your posting schedule or content.

  1. Reach:

Reach is the number of people who have seen your post.  Your reach counts if it is in a user’s news feed.

  1. Demographic:

Facebook insights allows social pros and content marketers to view what demographic is most active on the brands page.  Thus, allowing them to adjust the posts based on what demographic is on the page most to engage their target audience.

facebook-insights

Facebook insights are useful if you know what they mean and which insights are important for your brand—master how to apply these learnings to your social strategy and your brand will be on its way to having a killer social presence.

What other Facebook insights help develop your brands social strategy?

-Erin

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