I was very anxious about pitching to the media during my internship, but after tons of help from Brokaw’s Public Relations Associate—Angela DelBrocco, I finally feel comfortable completing this [sometimes] daunting task.  This past week I had the opportunity to pitch to the media about an up-coming event for one of our restaurant clients.  I quickly learned writing a pitch in school is very different than writing one in real life.  When you write a pitch for a class, you do not actually send it—and you do not actually get a reply.

With a ton of help from Angela, I crafted the perfect pitch and I would like to share a few tips I learned from her and the PR team here at Brokaw!

  1. Pitch in the Morning:

Most media contacts are busy throughout the day, out on assignment, on-air or in meetings. The one-time where you might be able to catch them at their desk is in the morning.

  1. Do not Pitch on a Friday:

 Media contacts have tight deadlines. Most of the time, whether you’re pitching to a TV and radio stations, or newspaper and online editors, those deadlines fall in the beginning in the week.

  1. Leave enough time between the Pitch and the Follow-Up:

 It’s so important to not become spam to a media contact. They are busy people, give them at least a week or two before you follow-up.

  1. Customize each Pitch to fit the contact you are pitching:

 It would be a lot easier to send a generic pitch to every media contact—but that won’t get you anywhere.  It is best to research the contact’s latest stories, topics they write about, etc. to make sure they would be interested in your story. It’s then important share that relevant information with the contact, explaining why this story would be a good fit for them. Make sure to angle the story in a direction that would work for their interests if it’s not an exact fit.

  1. Reply right away:

The 24 hour rule doesn’t apply here!  Like I said before media contacts are busy people so it is best to reply/answer their questions right away. Media professionals work on tight deadlines, if you don’t respond quickly to get them with what they requested, they will move on to an alternate expert/source who will.

After my experience with pitching, I realized the only way to get comfortable with something new is to start doing it a lot.  After pitching all morning long—I continued to pitch the entire week—basically on my own!  Thanks to the PR team here, I feel a million times more comfortable with pitching and even feel confident doing it on my own (can’t believe I just said that).

How did you rid the first-time-pitching jitters?

-Erin

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