“I’m breaking up with you.”  Those five words have crushed boys and girls, men and women alike ever since people started disagreeing over whether or not it’s OK to put pineapples on pizza (for the record, that’s my favorite topping even if Gordon Ramsay said not to).  However, public breakups are not just organic to Taylor Swift and her ex-boyfriends.

McDonald’s recently broke off their sponsorship of the Olympic Games after 41 years, not to mention with three years remaining on their contract.  Industry experts have noted rising costs and declining TV ratings.  A deeper look indicates that there is a litany of reasons for why this was the right move.

Right off the bat, it’s cheaper and wider reaching to directly sponsor athletes that compete rather than the entire Olympics Games.  Furthermore, more viewers follow the Olympics on Twitter and Facebook because of the accessibility that we now have.  Lastly, the International Olympic Committee might have backed themselves into this corner by selecting three straight Olympic locations in Asia which isolates U.S. viewership (AT&T and Citigroup already pulled away from the 2018 Winter Games in South Korea).

The “golden arches” will potentially save hundreds of millions of dollars by backing out from this deal.  There isn’t an analyst that would scold McDonald’s.  Despite the potential savings, it still must have been tough to cut ties with the Olympic Games after four decades.

Breakups aren’t easy.  They are one of the few things in life that are a bit harder to deal with than finishing a Netflix binge.  But people (and companies) need to make sure that they are looking after themselves and getting value out of relationships.  So, this weekend if your tasks are weighing you down, my advice is to just breakup with them and ignore all of your obligations.

Actually, don’t do that.  Mow your lawn, watch your kids, and walk the dog.  But cut ties (see picture below) from your negative stress and enjoy yourself!