I have never felt more out of touch than when I was trying to talk to my 13-year-old cousin. I had foolishly asked what she was watching on her phone. She rattled off a litany of “YouTubers,” none of whom I recognized.  She tilted her screen toward me and I watched a crew of shirtless dudes set fire to a mattress in a well-manicured backyard.

The ring-leader was Westlake’s Jake Paul, a 20-year-old who’s made more money from social media fame than I will probably see in my entire life. His fame has expanded beyond the tween girl set recently, but for all the wrong reasons. Paul’s “Team 10,” a group of “influencers,” has been called out by his neighbors for overrunning the streets with crazy, destructive antics.

When news station KTLA went to interview Paul about the complaints, he came off as a real jerk (an understatement), spawning another viral video. I mean, you have to hand it to him—he knows how to get views, for better or for worse.

These antics had repercussions. As a blonde kid with an army of loyal fans, Paul is a template for the perfect Disney star. His employment with the House of Mouse was inevitable, and he landed a role on Bizaardvark as a dare devil vlogger named Dirk (Imagine reading that sentence ten years ago).

Disney, however, was not pleased with his tantrums and fired mutually agreed with Paul that it was best if he immediately exited the show (tune in Thursday at 7/6c to see how they kill Dirk off!). Paul also has endorsement deals with other companies, usually promoting their products in his YouTube videos. It’ll be interesting to see how they react.

Jake Paul is just one recent example of an influencer gone rogue. Rob Kardashian posted revenge porn of his ex to the same Instagram account he uses to promote his sock line and teeth whitening kits.  Vlogger PewDiePie lost deals with Disney and Google after several outlets called him out for anti-Semitic content in his videos.

Influencers are risky investments. They can be very beneficial if they align with a company’s mission and if a brand keeps to smaller, more niche names, like Ajoyo’s recent influencer posts. It might also be helpful to keep contracts short and on a project basis in case you need to cut ties sooner than expected.

Also—if you think Jake Paul is bad, meet his older brother Logan. Better yet …don’t.