Archives for category: Innovated Media

This Sunday (June 30, 2013) is the fourth annual Social Media Day (#SMDAY). In honor of the upcoming holiday, I thought this week would be a good time to take a break from sharing my brokawesome broternship adventures and give this special day some recognition!

Social Media Day

I am a huge advocate of social media and how you can leverage it for your business or utilize it to improve your reputation. Social media is something we need to understand in today’s world to ensure it is one of our allies and not one of our enemies.

One of the reasons I find social media to be so fascinating is the fact that it is constantly changing. The future is all about digital media, and I am proud to be someone who strives to keep up with the always-changing social world.

I have put together some of my favorite social media quotes and thought sharing them might inspire some of you to highlight Social Media Day as well!

1. “You are what you Tweet.”
-Alex Tew, Monkey Inferno

2. “Our head of social media is the customer.”
-McDonald’s

3. “Privacy is dead, and social media holds the smoking gun.”
-Pete Cashmore, Mashable CEO

4. “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”
-Jonathan Zittrain, Professor of Law at Harvard

5. “When you give everyone a voice and give people power, the system usually ends up in a really good place.”
-Mark Zuckerberg, CEO and founder of Facebook

Please feel free to add some of your favorite social media quotes. And until next time, enjoy the holiday!

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Farewell my loyal viewers….you all (2 viewers) have treated me well!

Last week at Brokaw 😦

It is very disheartening to believe that 10 weeks can go this fast. Our (the best interns in the world) first day at Brokaw, a syllabus was put on our desks and the lists of responsibilities seemed to be vast. On top of that our mentors were piling work on us daily! New tasks and responsibilities was the driving force for our work. Now that everything is over we wish we had a little bit more to do and a little bit more time.

This week has been kind of slow but it started to speed up once we realized it was really ending! We have arrived at the end of the Fazoli’s food truck tour and it was a great success! We have participated in feeding people around the nation and providing support to Feed The Children. You can never beat a great idea that’s coupled with a great cause.

I am really happy that I did not publish this before the end of the day because THIS LAST DAY TURNED OUT TO BE THE BEST!

Why do you ask….even if you did not ask, I will tell you anyway!

The Brokaw Bros. offered me a job and they want me to think about it over the weekend…(don’t tell anyone but I am going to say yes)….I thought this moment over a few times in my head already…lol.

There is some type of cubical or desk with my name on it and I am stoked to be a part of a great and creative team. You haven’t heard the last of me yet!

Keep it sexy and saucy…lol!

It seems advertising has gone from straightforward, media-driven jib-jab to a cunning, amorphous entertainment of sorts.  What once was a slap-over-the-head “BUY THIS NOW!” message has transformed into a gentle, suggestive whisper in the ear.

The Old:

Floating Head

And yes, disembodied heads were nearly mandatory back then.

The New:

Epic Guy

Head now firmly attached.  And angry!

I’ll explain, but first let’s back things up.

Cut to my local grocery store in suburban Cleveland.

Every time I walk through the front doors, I see two massive endcaps: one for Great Lakes Brewing Company and the other for Red Bull.  Every time I walk past the displays, I think to myself, “man, I should pick up some Red Bull Zero.  I need some caffeine in the morning but I don’t want to stain my teeth, and I like that I can now get that without carbs or sugar.”  “Yes,” I say to myself, “I totally need to buy that.”

But when decision time comes, of course I reach for a sixer of Commodore Perry instead: abandoning my plans of future workplace productivity for present comfort and deliciousness.

It happens every time.  I have the desire to buy Red Bull, I have the intention, but I can’t do it.

Then cut to a few weeks ago.  A new music video pops up on facebook from one of my all-time favorite bands.  I watch it, share it, and go about my normal day.

When I go home I’m back to the grocery store, back to staring down the two tempting endcaps, and back to making my same irrational decision again.  Right?

Not this time.

Somehow, for some reason, I went ahead and bought the Red Bull.  It was time to make the right decision.

A few hours later it dawned on me that I’d been had.

“Dude, just get to the point.”

The point is that Red Bull paid for the music video.  It was uploaded by RedBullMusic, but maybe you didn’t know that.  There are a few quick frames of a guy drinking a Red Bull in the background of one brief scene in the video, but you kind of have to be looking for it to catch it.  It’s a subtle piece of branded entertainment.

One that got me to finally make a purchase.

Watching that video subtly put Red Bull at the top of my mind, and guided my hand to purchase their product.  And while we love to laud online analytics and track clickthrough rates and applaud ourselves over the number of conversions we complete, sometimes advertising works in magical ways that just can’t be measured.

A number of entertaining things making the rounds online are really just subtle advertisements.

Uncle Drew?

Advertising.

The Subservient Chicken?

Advertising.

That cool Lego brain teaser?

Lego Teaser

Advertising.

So instead of sticking a megaphone next to your ear saying, “hey buy this product because the product is good and you’ll have a better more enjoyable life if you buy our product and our product is just what the doctor ordered so buy our product today”, companies are opting for a softer sell, saying something more like, “hey, here’s a thing to have fun with and enjoy.  Check it out.  If you appreciate it, check out our products, too.  If not, no biggie.”

And while the soft sell may not have the numbers or fancy analytics to back it up, it is certainly working.

Stuff like this still never works, though.

Post by: Kathy

So, for weeks now you’ve heard (well, read) me babbling on and on about how advertising with any form of technology, especially social media, will grab my demographics’ attention. I’ve talked the talk, and now it’s time to walk the walk…or rather, show you the walk?

Cleveland’s “king” may have left us, but I’m proud to announce that a new king has been crowned. Isaiah Mustafa, aka “The Man Your Man Could Smell Like” from Old Spice, has quickly become the king of social media. By personally answering (via awesome videos) people’s comments from YouTube, Facebook, and Twitter, Mustafa has soared (on eagle’s wings while solving the Bermuda Triangle mystery) to the top of the social media charts.

The Creative Director from Wieden + Kennedy, Jason Bagley, recently sat down with Creativity and dished out details on the making of the now-infamous response videos. By checking out the article here, you’ll learn how a simple idea was formed into a YouTube sensation.

THIS is what I’m talking about people. Make something that is outrageously funny, shocking, or emotional, and it’ll be talked about. With a few props, and an awesome film, production, and editing crew, Old Spice has become the brand to beat (and I guarantee their sales will prove it). Standing in the aisle, searching for a cure for your man-smell problems, you’re going to see Old Spice and remember that man, the man you could smell like, and you’ll grab the product. Hey, even if you don’t, you’ve remembered the brand, and that’s half the battle.

 Ps: You’re welcome for the free PR, Old Spice.

 

Post by: Kathy

 Ok, so you have a product. You want to sell this product to, say, 18-25 year olds, but let’s be honest- you’re not exactly…hip. You really only know that we like technology, a lot, and we’re kind of (extremely) obsessed with social media. If we text more than we talk, it’s impossible to get our attention without illegally blasting texts to our phones, right?

Wrong.  

While we may seem like we’ll only respond to iPhone apps or free Chipotle, we might actually look up from our phones for a second if something really catches our eye. That’s where guerrilla marketing comes in. I’m not talking about those horribly annoying (not to mention terrifying) inflatable gorillas out front of car dealerships, but more like cups of coffee emerging from some random street. [See Example A. Yeah, I’m legit enough to use examples.]  

I’ve already mentioned that my generation is one of the “now” and that we desperately need everything in less than an instant. However, we’re also the generation of the “wow.” Whether YouTube videos are being spread around, or it’s simple word-of-mouth- any type of advertising with the “wow” or rather the “holy crap” factor is sure to grab our attention. Any product (seriously) that can grab my attention with a crazy awesome campaign is guaranteed to at least get some good buzz. 

To be blunt, we’ve become masters at avoiding advertising. If muting commercials, changing radio stations, or barely noticing billboards were a sport, we’d win…by a lot. So that means convincing us to buy pretty much anything that isn’t related to cheap food, or persuading us to do something because, let’s say, it will save the rainforest [See Example B] is basically impossible. That is, without the use of guerrilla advertising. 

This awesomely effective marketing trend isn’t just great for us cool kids either, these campaigns are sure to catch anyone’s attention. I mean, who doesn’t appreciate a fake arm hanging out of the trunk of a cab in New York to promote The Sopranos? Whether it’s BIG campaigns or small, guerrillas get a grade A in my book. 

Example A

Example B