Archives for category: Public Relations

As millennials, we’re expected to be the all-knowers of the digital world. We’re on the pulse of social media, and we’re expected to keep up with the downloads and be down with the uploads. It’s pretty crazy – no wonder those Boomers would rather us do it. As tail end millennials and Gen Z-ers are becoming old enough to enter the workforce, it’s easy to see that many of us have difficulties with social etiquette.

For starters, a lot of younger folks struggle with giving away all the information they possibly can share about themselves online. (We’ve all been guilty of it one time or another.) Being comfortable with yourself is a great quality, but it’s important to keep some personal things off the web. My simple test is: Is it something your future employers or grandparents would want to know about you? If the answer is no, don’t tweet about it. I’m glad you’re having a great time on Saturday at 3:17AM, but alerting everyone online that you’re blacked out and can’t find your shirt is not the best call. That’s a story to tell where no one can screenshot it – like in person.

It always makes me laugh when people say “I post what I want, it won’t stop me from getting a job!” I’ve talked to a plethora of employers, and every one of them goes to the fabulous tool we know and love: Google. It takes 2 seconds to type in your name and find out everything about you online. If you don’t have a personal page, odds are your Twitter or Facebook will be the first thing to come up. If it’s not protected, keep it PG-13 – use the employer/grandparents test if you’re not sure. It’s only going to get worse as tech savvy people step into positions of power. No one finds online information faster than millennials with a bone to pick; imagine one as your boss.

So the lesson learned is to be responsible, but that doesn’t mean you have to act like a robot. It’s good to add some personal flair to your social media pages and show people you are a real human. Let people see that you coach basketball in your free time and you love sharing pictures of your dog. Just don’t share everything because “Revealing too much leaves you with nothing.”

Anyone who needs to clean up your social media accounts, here’s a great link: http://www.tweetdelete.net

…you know who you are.

oeyDtXAqlJoD6

Now that my internship is coming to an end, I have mixed emotions.  I’m so happy I got the experience to work with the most creative, smart people, but I am also sad that my broternship is over.  I could not be more thankful for all that Brokaw has given me.  I have learned so much more than I ever imagined and made some of the best friends.

With that being said, I would like to share with you three of the top moments from my broternship.

1. Pitching to radio stations:

This was the most challenging task I had to complete.  It was frustrating pitching to a bunch of contacts and getting few replies.  But after pitching to so many contacts, one said they were interested in my pitch and mentioned our client on the radio!!!! I call that a success!

2. Bags, BBQ, and Broterns:

This was a farewell event the Brokaw brothers threw for all of us broterns.  We had an agency corn hole tournament, ate lots of BBQ, and drank beer.  It was a fun way to get to know and have fun with everyone at the agency.  By the way, Jayme and I were semi-finalists in the tourney, if you were wondering.

3. Brotern Interviews:

This was the best project!!!  We had to interview everyone in the office as part of our broternship.  It was a great way to meet everyone.

Lastly, I would like to shout out my mentors Kelly Gentile and Angela DelBrocco for being patient with me when I didn’t know how to do something, taking the time to teach me new things, and making me feel like part of the PR/Social team.  Also thank you Brokaw brothers and everyone else at the agency for making this summer the best!  I will miss all of you!

Oh and if any of you happen to read this feel free to visit me at OU this semester—I live on Court St…….enough said.

See you later,

Erin

I was very anxious about pitching to the media during my internship, but after tons of help from Brokaw’s Public Relations Associate—Angela DelBrocco, I finally feel comfortable completing this [sometimes] daunting task.  This past week I had the opportunity to pitch to the media about an up-coming event for one of our restaurant clients.  I quickly learned writing a pitch in school is very different than writing one in real life.  When you write a pitch for a class, you do not actually send it—and you do not actually get a reply.

With a ton of help from Angela, I crafted the perfect pitch and I would like to share a few tips I learned from her and the PR team here at Brokaw!

  1. Pitch in the Morning:

Most media contacts are busy throughout the day, out on assignment, on-air or in meetings. The one-time where you might be able to catch them at their desk is in the morning.

  1. Do not Pitch on a Friday:

 Media contacts have tight deadlines. Most of the time, whether you’re pitching to a TV and radio stations, or newspaper and online editors, those deadlines fall in the beginning in the week.

  1. Leave enough time between the Pitch and the Follow-Up:

 It’s so important to not become spam to a media contact. They are busy people, give them at least a week or two before you follow-up.

  1. Customize each Pitch to fit the contact you are pitching:

 It would be a lot easier to send a generic pitch to every media contact—but that won’t get you anywhere.  It is best to research the contact’s latest stories, topics they write about, etc. to make sure they would be interested in your story. It’s then important share that relevant information with the contact, explaining why this story would be a good fit for them. Make sure to angle the story in a direction that would work for their interests if it’s not an exact fit.

  1. Reply right away:

The 24 hour rule doesn’t apply here!  Like I said before media contacts are busy people so it is best to reply/answer their questions right away. Media professionals work on tight deadlines, if you don’t respond quickly to get them with what they requested, they will move on to an alternate expert/source who will.

After my experience with pitching, I realized the only way to get comfortable with something new is to start doing it a lot.  After pitching all morning long—I continued to pitch the entire week—basically on my own!  Thanks to the PR team here, I feel a million times more comfortable with pitching and even feel confident doing it on my own (can’t believe I just said that).

How did you rid the first-time-pitching jitters?

-Erin