Archives for posts with tag: brokaw

This week, history was made in the Land. The Cleveland Cavaliers won the NBA Championship, ending Cleveland’s 52-year drought and bringing happiness, glory, and 1.3 million people to our city on the lake. I was lucky enough to see the excitement of game seven firsthand. When the buzzer went off in the fourth quarter, the city exploded. It was louder and more intense than anything I’ve ever witnessed: screams, tears, drinks flying, hugging, dancing, shirts waving, and high fives all around. As I walked from my viewing spot to Quicken Loans Arena, chants of “Let’s Go Cavs!” echoed across the streets. This was only the beginning.

On Wednesday, Cleveland hosted the championship parade. The scene downtown during game seven was nothing compared to the parade and rally—bringing an estimated 1.3 million people to a city with a population around 300,000. With fans swarming the streets and blocking the parade routes it took more than five hours for the team to make it through a one-mile parade route to the rally zone near the Convention Center. Confetti sprinkled the famous Cleveland skyline and people scaled buildings and sat outside windows stories high just to get a glimpse of our championship team. It was an extreme outpouring of love for them and the city of Cleveland.

You might be wondering what this has to do with advertising. Cleveland fans spend days allowing this team in their living rooms, bars and restaurants. They watched the team evolve with LeBron, without LeBron, and were there with tears and celebrations for “the return.” As a city, they got so close to the championship they could finally taste it. Their faith was tested. And this week, they rejoiced in celebration after emotionally counting down the minutes waiting for them to succeed or fail during sixteen long games. It’s a great story. It’s a Cleveland story.

And storytelling is essential to advertising. There are many forms of storytelling, but the Cleveland Cavaliers perfectly followed the narrative of The Hero’s Journey. Quickly, the Hero’s Journey begins in the ordinary world with a “call to adventure” (enter the NBA, win your hometown that championship.) What follows is the hero’s “refusal of the call” (I’m taking my talents to South Beach) and eventually a “meeting with a mentor” (The Heat) who provides the hero with training and advice to help them on their journey. Then, they “cross the threshold” (welcome home LeBron) and “find allies and enemies” (love and hate in Cleveland fans). They “prepare for the ordeal” (…twice) and finally take possession of the treasure! (2016 Champions!) The “road back” (flight home from California with Cleveland’s most prized-possession) and the “resurrection” (a moment of rebirth, once again the King of CLE.) Finally, “the return” (not that one), where the hero returns home and has the power to transform the world as we know it (1.3 million people waiting to see LeBron, his team and our trophy.)

1.3 million people arrived to celebrate with this team because they’ve been a part of their story; they’ve watched the 2016 NBA Champion Cleveland Cavaliers brand be built—52 years in the making. They care.

We’ve entered the era of consumer empowerment. Brands need to do more than communicate outwardly to their audience. They need to tell stories, entertain, educate, inspire and touch lives.

The Cavaliers team does an exemplary job at delivering what the audience wants. They give us a great product to watch on the court but extend the story off the court as well. By utilizing social media we have an opportunity to be a part of their lives both on the court and at home. They’ve shown us the celebrations, created inside jokes with us (Lil’ Kev), and let us see the world from their perspective. We get to experience this story through the players’ eyes.

Our involvement allows this Hero’s Journey to resonate with us deeper than most. We’ve invested ourselves in this team, and it’s become a part of us. We felt the anguish watching the buzzer slowly count down, we crowded the streets in celebration as the team flooded the court, and we cried with JR as he gave a heartfelt speech about playing for his family. The emotional rollercoaster is what connects us with this team, and motivates us for the future.

The Cavaliers team has told its story. Through them, we’re encouraged empower ourselves and write our own story. It’s our call to action – show that no matter our struggles, Cleveland is a success story. How will you respond?

 

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Big thanks to my editor, Kelly Gentile.

 

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My first week as an Account Service intern at Brokaw is coming to a close and I can confidently say that I have learned more in four days than I have in 21 years. Waking up early for a full-time summer internship is not always easy, but it has been at Brokaw. I am actually really excited to come to work in the morning and that’s really saying something because I am NOT a morning person whatsoever.3724d1a3a1f4cbdbd2ca91e5da217d08

Each day is a new surprise, whether it’s sitting in on face-to-face client meetings or discovering new lunch spots around Cleveland like Constantino’s Market or Cleveland Chop. Everyone has been so welcoming and friendly, which makes the days go by much faster than they normally would. I look forward to getting to know everyone in the office better, especially during the intern-views. I have been carrying around my notebook with me everywhere I go to stay organized on the many different projects that I will be helping out on this summer. Of course, it has the clichéd quote on the front of “Life isn’t about finding yourself, it’s about creating yourself.” However, I think there is no better quote to define this summer as an intern at the agency I wanted to intern at since my freshman year at Ohio University. After only four days, I have realized that I love the fast-paced yet welcoming culture of the advertising world, especially at Brokaw. I mean, sometimes I have to remind myself that I am actually working and not just having fun! I cannot wait to see how much I grow this summer as a brotern!

It’s my first week interning (ever), and my brain is so full of analytical knowledge. When I shut my eyes, it’s like the matrix code on repeat. Just kidding, but really, I’ve never crunched so many numbers. Even though my brain has processed so much information, digital analytics is still fun. I’ve learned so much about different analytics resources and how to use them. Reporting data is neat because I can tell a story with numbers. (Phrase credit to Jack.)

In addition to analytics, I’ve gotten to sit in on several meetings and learn about Brokaw’s clients and do some media research. Overall, I’ve been enjoying it, but my favorite part of working here is the people. Everyone is so nice and fun, and extremely helpful. I’m learning from everyone, and it’s great.

Since moving to Cleveland and starting my internship, these are the top lessons I’ve learned:

  1. For future ad majors: REMEMBER YOUR ACRONYMS. Seriously. Flashcard that stuff. You really use them. (CTR, CPC, CPM, etc.)
  2. Cleveland traffic is terrible. I’m used to small town traffic, so Cleveland one-way streets and the amount of people is chaos. Leave early to be on time.
  3. Ask questions. You learn so much from asking people with experience about anything. You might think you look like this:

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But you don’t.

  1. Check the weather before you pack. Cleveland may say 75 degrees, but there’s a negative 15 wind-chill even in the summer. Always carry a hoodie.
  2. Take an analytics class in college and learn different programs, even if you don’t think you want to get into social/digital analytics. It’ll help a ton.
  3. Brokaw has a pretty good volleyball team. #TeamworkMakesTheDreamWork

Now that my internship is coming to an end, I have mixed emotions.  I’m so happy I got the experience to work with the most creative, smart people, but I am also sad that my broternship is over.  I could not be more thankful for all that Brokaw has given me.  I have learned so much more than I ever imagined and made some of the best friends.

With that being said, I would like to share with you three of the top moments from my broternship.

1. Pitching to radio stations:

This was the most challenging task I had to complete.  It was frustrating pitching to a bunch of contacts and getting few replies.  But after pitching to so many contacts, one said they were interested in my pitch and mentioned our client on the radio!!!! I call that a success!

2. Bags, BBQ, and Broterns:

This was a farewell event the Brokaw brothers threw for all of us broterns.  We had an agency corn hole tournament, ate lots of BBQ, and drank beer.  It was a fun way to get to know and have fun with everyone at the agency.  By the way, Jayme and I were semi-finalists in the tourney, if you were wondering.

3. Brotern Interviews:

This was the best project!!!  We had to interview everyone in the office as part of our broternship.  It was a great way to meet everyone.

Lastly, I would like to shout out my mentors Kelly Gentile and Angela DelBrocco for being patient with me when I didn’t know how to do something, taking the time to teach me new things, and making me feel like part of the PR/Social team.  Also thank you Brokaw brothers and everyone else at the agency for making this summer the best!  I will miss all of you!

Oh and if any of you happen to read this feel free to visit me at OU this semester—I live on Court St…….enough said.

See you later,

Erin

I did it!

It’s my last day at Brokaw as an intern and the time seriously flew by! I jumped the gun a tad and wrote a “wrapping-up” post last week about how amazing my time here was (check it out), so this week I’m just going to recap one of my favorite experiences of the week.

Yesterday, I got the opportunity to head to BurkleHagen’s downtown studio for a food shoot! Their space is seriously so amazing—It’s the perfect dream apartment space with a great view of the city, and it’s decorated flawlessly:

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Brokaw teamed up with BurkleHagen to do some food photography for a BBQ joint. I was a little amazed that It took all day (8:30-6:30) to get 5 shots in! It’s crazy how much fuss is made over the perfect angle of a piece of chicken, the right amount of glisten on a bbq sauce-drenched piece of brisket or a drip of cheese down the side of a ramekin of macaroni.

But that’s the kind of stuff that makes creatives so great. We have that eye for the perfect shot. We can spot the little details that a normal restaurant-goer can’t.

I loved being a part of the shoot because this environment wasn’t one that I have ever stepped foot in. I always dabbled in photography and wished that I had spent more time behind the camera while I was in school, but I don’t feel like I’m missing out that much because of opportunities like this that designers get to help out on. Gabes and Mike (an awesome designer and an amazing designer/digital guru combo) were the lead creatives on this shoot and it was so great to watch them intently staring at every detail. I learned a lot from them as well as from Andrew Burkle on the shoot.

My favorite part of the day was getting to leave my mark (in bbq sauce) in a social image:

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Thanks a ton for having me, BurkleHagen!

To Brokaw,

Thank you, again, for giving me the incredible 10-week opportunity to immerse myself in everything you do. I’ve enjoyed every day of my time here, and I am so grateful that you took a chance on me. To everyone that mentored me (Steve, Mike, Holly) and especially to Tim and Gregg, thank you.

I’ll be back, Brokaw.

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My time as a ‘brotern’ was life-altering.  No, I am not going to over-hype the experience just make a better story.  It simply was.  I remember my mindset on advertising before I knew about Brokaw.  I classified all of today’s advertisers into one group, only reflecting on the bad perpetuated by ads in our nation’s past.  This isn’t to say my classes didn’t teach an appreciation modern day advertising.  Rather, my mind couldn’t move past the industry’s historical injustices.

And then I met Gregg Brokaw.  As Gregg light-heartedly told me the in’s and out’s of him and his brother’s agency, my worldview on advertising was shaken a bit.  I finally met an honest group that was only interested in doing great work and having fun.  What I loved most about how they run things at Brokaw was they never take themselves too seriously.  Their work is edgy, hilarious, and memorable.  Most importantly, they’re passionate about outwitting their competition, not outspending them.  I was thrilled to be given the opportunity to intern as a junior art director up in their creative department.

Over the course of the past ten weeks, I have gotten my feet wet in such a diverse set of work.  Just to name a few: University Hospitals, First Merit Bank, Cayman Jack, Great Lakes Brewing Co., American Greetings, RTA, and a myriad of decks for new business pitches.  I’ve gotten to search through imagery for commercials, layout print ads, and mockup product proposals.  The faith Brokaw has in their interns was astounding to me.  It takes a lot of courage and confidence in your staff to be able to treat your interns like any other employee.  Because of that trust, my admiration and passion for great advertising has grown tenfold and I can proudly say that I now have what it takes to work at an agency. Thank you Brokaw.

Today marks the end of week nine at Brokaw and I think it’s time to share a little update of all the projects (that I can remember) I’ve had my hands in for the last nine weeks:

  • Designs and animations of digital banner ads for 4 businesses
  • Learned Flash
  • Co-designing the annual AAF CLE Volleyball flyer with my other half here at Brokaw, the insanely-talented Dan
  • Redrawing some old logos for a video
  • Mocking up some awesome POS displays
  • Designs for posters and other launch materials for a well-know Cleveland brand
  • Brainstormed a lot of ideas for multiple clients needing help with names for new products and places
  • Designed a billboard
  • Began to teach myself a new coding language
  • Helped out with creating some fun visual riddles for a scavenger hunt
  • Put together a few decks for pitch meetings
  • Designed a website refresh for a new client
  • Helped develop the branding identity of a new business
  • Worked on designs for a huge annual report presentation
  • Came up with some visuals for a tv spot pitch

Whew.

Basically, these last nine weeks have been a whirlwind of pushing myself out of my comfort zone, learning new things, and never having any down time at work and I am so grateful for that! Brokaw has exceeded my expectations of what an “intern” is supposed to be. I never thought that I would be doing actual client work my first day on the job. I never expected to be valued as a full member of a creative team. I never imagined to get so much knowledge and industry experience out of such a short time here while having an absolute blast.

But I did. And it rocked.

I took a leap of faith when I turned down a few full-time job offers to test out the waters at Brokaw with an internship. It was the best leap I’ve ever taken. I expected to sit in on some meetings, help out with some small designs, get coffee when needed, and learn a little about agency life, even though I didn’t really expect to like the commercial advertising world.

What I actually gained was a love for agency life. As I interviewed my coworkers, I’ve heard people who love the business and people who warned me to get out of it while I still can. But I can’t. Now that I’ve had a taste of what goes on from day-to-day in an agency, I won’t turn back. I love the constant flux of clients. I love being able to work on six different brands in one day. I love working in an atmosphere where I’m surrounded by some of the most creative, intelligent, and incredibly big-hearted people in Cleveland. These brilliant misfits have become the people I look up to most right now as a young creative.

So thank you, everyone, for teaching me, challenging me, and allowing me to grow so much in ten short weeks. I owe you one.

When the half way point of the internship came around three weeks ago, the other broterns and I joked that “it’s all downhill from here.” But now I realize that it’s not. It’s actually the opposite. It’s time to take everything I learned and use it to find my path into the agency world, wherever that may lead me. It’s going to be a constant climb. I’ll never stop learning, growing, changing, failing, and trudging forward.

I can leave this internship and know that I’ve spent the best ten weeks of my post-grad career at the greatest agency in the world (not just according to their moms) and with the best supervisors I could have ever asked for. You’re seriously the best, Steve and Mike!

So thanks, Brokaw. Keep doing what you’re doing. I’m so excited for next years’ broterns to take on this crazy, amazing place.

Til next week,

Emily

You asked for a day in the life of the Broterns, so a day in the life of the Broterns is what you’re gonna get. Wait, what did you say? You didn’t ask? We’ll pretend like we didn’t hear that!


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Erin: Ugh, I had to park so far away.

Dan: At least it wasn’t raining when we got in… although it might’ve been raining shattered glass. I saw a few pools of that down in the pit.

Emily: Remember the day the pit was literally a pool? #poolpartyinthepit

Lindsey: I don’t know what you guys are talking about #RTAluv


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Erin: Looking through the windows to see if I can wave to any Brokaw employees. I usually can’t see any, with the exception of Tim.  Hi Tim!

Dan: Those banners still make me laugh my ass off.


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Erin: Favorite Brother is a great follow on Instagram, they posts cool pics/videos.

Dan: Erin you know I don’t have Instagram. Let it go.

Emily: The new doorbell is a nice addition. Who wants to play ding dong ditch?


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Dan: That Loch Ness monster in the top right perfectly describes the speed of my laptop this week.

Emily: Wanna talk about laptop speed? I literally need to force quit life.

Lindsey: Look at that AAF volleyball poster! The design looks so good, it’s like it should win an award or something…

Dan: Very subtle Lindsey…


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Erin: Just squishing Jack’s head. brb.

Dan: #NormCore

Emily: What’s #Normcore?? I love this though.

Dan: It’s like the boring adult-version of hardcore. I think the kids say it. Maybe not.


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Erin: Joke gone bad! AH!

Dan: Joke gone great.  I’m so happy our ‘brotern breakdown’ emails now have a logo. #HumbleBrag

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Erin: I’m totally the Cady Heron in this situation…Dan bullies me. bye.

Dan: C’mon now… that is so not fetch.

Lindsey: Why should Caesar get to stomp around like a giant while the rest of us try not to get smushed under his big feet? What’s so great about Caesar? Hm? Brutus is just as cute as Caesar. ‘K, Brutus is just as smart as Caesar. People totally like Brutus just as much as they like Caesar. And when did it become okay for one person to be the boss of everybody, huh? Because that’s not what Rome is about. We should totally just STAB CAESAR.

Emily: Omg. Dan was throwing some major shade today!

Dan: Keep it up girls and you won’t be getting any candygrams this year.  I’ll just send them all to Glen Coco.


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Erin: ~Artsy~

Lindsey: Much art.

Dan: It’s my hour of sunshine.  I treasure it every morning.

Emily: The plants keep us sane. #brokawrainforest


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Emily: This was my first time on a trolley!

Erin: That man is totally photobombing us!

Lindsey: Welcome the newest Brotern, Tommy. He never sets down his phone which is obnoxious, but other than that he’s pretty great!

Dan: #BlessHisHeart #TommyGoesBrokaw


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Erin: Thx RTA for the free lift.

Dan: It’s not free if it costs a smile.

Lindsey: RTA! RTA! RTA!


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Erin: Stopped in the Cleveland store!

Dan: *for “RESEARCH”

Emily: **and inspiration!


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Erin: This is embarrassing, but for the longest time I referred to East 4th as “the street with the lights.”

Dan: ~The More You Know~

Emily: Also my first time on East 4th… Do I even Cleveland?


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Erin: This is not my good side….no pics PLZ

Dan: Emily I CAUGHT YOU. No paparazzi. My life is too fabulous for the cameras.

Lindsey: I imagine I said something like “Now hold the phone!”

Emily: SO classic.


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Erin: Hey Noodle Cat, you rock never change.

Dan: *Except your serving speed. You can change that.

Lindsey: *Insert stomach growl*


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Erin: I got steamed buns and I cannot lie

Dan: I should’ve ordered the Dan Dan noodles…

Emily: SO GOOD. Thanks for the like, @brokawinc!

Lindsey: Emily this pic… so adorable… I can’t even deal.


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Erin: Cracked my screen. G2G. Crying.

Lindsey: Poor bb 😦

Dan: Erin, i’m pretty sure without social media you might wither up into a tiny little mothball.

Emily: I would cry if that happened to me. #KnockOnWood


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Erin: See you tomorrow Brokaw!

Dan: Bye Jason.

Emily: Such a good day!

Lindsey: Until tomorrow!


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Emily: Accurate 4:00 life.

Dan: can’t…breathe…dying…

Hi! I’m Erin, better known as Intern Erin to everyone here at Brokaw (I happen to be the 4th Erin to join the team). During my time here this summer, I will be the PR/Social intern and I’m so excited to be working with the Brokaw Earned Media team.

Here are a few fun facts about me:

  1. I’m going to be a senior at OU (oh yeah) in the fall
  2. I’m obsessed with posting/creeping on all forms of social media
  3. Coffee is my favorite food group
  4. I strongly believe there are few things better than looking at cute puppy pictures on Pinterest
  5. Watching E! News, Keeping up with the Kardashians, & The Real Housewives of O.C. makes me happy

Things I learned / accomplished / have been doing so far at Brokaw:

  1. I’m officially a fake adult, A.K.A yo pro (young professional) in Cleveland
  2. Working downtown is awesome. Especially in a brand new office equipped with a bar and patio located in Cleveland’s famed Warehouse District
  3. The people are just as amazing as the new space—I’ve met some of the nicest and most helpful people in such a short time
  4. My mentors, the Dream Team, Kelly and Angela are awesome
  5. So far, I’ve worked on social media audits, brainstorms, and composing social content

I can’t wait to see what else the rest of the summer has in store!

TTYL

Erin

Things are a little different in the world of bro-land. From the moment you step foot into our office space—Heck! From the moment you read anything we have posted online, you will notice this is no ordinary advertising agency.

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One of the things that makes Brokaw so brokawesome is the bro-culture. Having a healthy work culture is very important. An organization is formed to achieve specific goals and objectives by bringing individuals together on a common platform and motivating them to deliver their best. It is essential for employees to enjoy their work environment for them to feel a sense of loyalty to it.

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Bill Brokaw founded the agency on April Fools’ Day, 1992.—That alone should tell you something…

…and so should his three business goals:

1. To do great work
2. To make money
3. To have fun

In order to achieve those goals, Brokaw has developed a culture that employees are extremely proud of. I am going to break down what I believe a healthy work culture should consist of and then explain how Brokaw displays those specific qualities.

A good work culture includes:

• Hardworking individuals
• A cohesive team
• Good managers
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• Willingness in team members to share load
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• Friendly Environment
• Team outings

The great people at Brokaw are all about walking the walk. They work hard so that they can play hard. The employees trust the people they work for and enjoy the people they work with. They have pride in the work they do and are willing to do whatever it takes to get the work done. Everyone is willing to offer a helping hand or jump into a project when they are needed, regardless of the circumstances.

Brokaw is a place where you can witness sharing, growing, achieving and improving all while laughing along the way.

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