Archives for posts with tag: Favorite Brother

By 2018, 69 percent of total Internet traffic will be video. Every minute, 48 hours of video are being uploaded to YouTube. From 2012 to 2014, mobile video views increased by 400 percent.

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These facts are hard to ignore when video is taking over the world as it holds the highest CTR of all digital advertising formats. But how can brands turn these statistics into forms of engagement with current and potential customers? How can brands constantly create content to combat the Internet’s flood of video content? How do brands master the infamous viral video?

So many questions yet so little time to create interactive, high quality videos! Videos have exploded on social media because they are so engaging, especially User Generated Content. Think about GoPro (Case Study), as the brand mission is to capture the user’s most exciting and extreme moments. Hours upon hours of GoPro footage have been uploaded to YouTube to share experiences with current and potential customers of the brand. These customers directly market the brand through UGC, which builds a huge momentum of exposure for GoPro to go beyond a restricted snowboarding or surfing brand. The views of the UGC turned branded content have directly increased with the company’s sales. Brands need to learn from companies that are using their trusted and personalized UGC and earned media for advertising purposes. If brands can accomplish that feat, they will thrive in the flood of videos taking over our social channels.

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Secondly, how do brands create enough content to stay current with the trends and compete with the billions of videos on the web? It’s not enough to simply be creating meaningless content, instead, brands need to be consistently creating and sharing great content. Unfortunately, there’s no quick formula to make amazing, engaging content. Brands must completely understand their own personality and how it can provide value to their potential or current customers. An audience analysis, content audit, competitive analysis and content planning are essential steps in the process to determine how the brand’s videos will positively reach the audience. All of these strategy and planning steps eventually lead to content creation that’s interactive and easily sharable. Check out these great examples of content marketing to get started!

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Lastly, brands can conquer the viral video by simply changing their approach. Again, UGC or ‘found footage’ must be utilized to humanize branded content. For example, Android’s viral “Friends Furever” was composed entirely of UGC of unusual animals interacting with each other and was the most shared ad of 2015. Brands can now find previously existing UGC that can be molded to fit a brand’s ethos. Instead of paying an agency millions to create a commercial with expensive celebrity endorsers, brands can now choose relatable, realistic videos.

A brand that does not use video marketing is like eating a PB&J sandwich without the jelly—it just doesn’t make sense and it gets you nowhere. Our digital world is expanding and there’s not much room for growth without video content marketing. Brands can easily reach and engage with their target audience if they take advantage of UGC, create a content strategy, and just possibly, conquer the viral video

You asked for a day in the life of the Broterns, so a day in the life of the Broterns is what you’re gonna get. Wait, what did you say? You didn’t ask? We’ll pretend like we didn’t hear that!


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Erin: Ugh, I had to park so far away.

Dan: At least it wasn’t raining when we got in… although it might’ve been raining shattered glass. I saw a few pools of that down in the pit.

Emily: Remember the day the pit was literally a pool? #poolpartyinthepit

Lindsey: I don’t know what you guys are talking about #RTAluv


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Erin: Looking through the windows to see if I can wave to any Brokaw employees. I usually can’t see any, with the exception of Tim.  Hi Tim!

Dan: Those banners still make me laugh my ass off.


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Erin: Favorite Brother is a great follow on Instagram, they posts cool pics/videos.

Dan: Erin you know I don’t have Instagram. Let it go.

Emily: The new doorbell is a nice addition. Who wants to play ding dong ditch?


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Dan: That Loch Ness monster in the top right perfectly describes the speed of my laptop this week.

Emily: Wanna talk about laptop speed? I literally need to force quit life.

Lindsey: Look at that AAF volleyball poster! The design looks so good, it’s like it should win an award or something…

Dan: Very subtle Lindsey…


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Erin: Just squishing Jack’s head. brb.

Dan: #NormCore

Emily: What’s #Normcore?? I love this though.

Dan: It’s like the boring adult-version of hardcore. I think the kids say it. Maybe not.


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Erin: Joke gone bad! AH!

Dan: Joke gone great.  I’m so happy our ‘brotern breakdown’ emails now have a logo. #HumbleBrag

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Erin: I’m totally the Cady Heron in this situation…Dan bullies me. bye.

Dan: C’mon now… that is so not fetch.

Lindsey: Why should Caesar get to stomp around like a giant while the rest of us try not to get smushed under his big feet? What’s so great about Caesar? Hm? Brutus is just as cute as Caesar. ‘K, Brutus is just as smart as Caesar. People totally like Brutus just as much as they like Caesar. And when did it become okay for one person to be the boss of everybody, huh? Because that’s not what Rome is about. We should totally just STAB CAESAR.

Emily: Omg. Dan was throwing some major shade today!

Dan: Keep it up girls and you won’t be getting any candygrams this year.  I’ll just send them all to Glen Coco.


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Erin: ~Artsy~

Lindsey: Much art.

Dan: It’s my hour of sunshine.  I treasure it every morning.

Emily: The plants keep us sane. #brokawrainforest


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Emily: This was my first time on a trolley!

Erin: That man is totally photobombing us!

Lindsey: Welcome the newest Brotern, Tommy. He never sets down his phone which is obnoxious, but other than that he’s pretty great!

Dan: #BlessHisHeart #TommyGoesBrokaw


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Erin: Thx RTA for the free lift.

Dan: It’s not free if it costs a smile.

Lindsey: RTA! RTA! RTA!


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Erin: Stopped in the Cleveland store!

Dan: *for “RESEARCH”

Emily: **and inspiration!


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Erin: This is embarrassing, but for the longest time I referred to East 4th as “the street with the lights.”

Dan: ~The More You Know~

Emily: Also my first time on East 4th… Do I even Cleveland?


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Erin: This is not my good side….no pics PLZ

Dan: Emily I CAUGHT YOU. No paparazzi. My life is too fabulous for the cameras.

Lindsey: I imagine I said something like “Now hold the phone!”

Emily: SO classic.


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Erin: Hey Noodle Cat, you rock never change.

Dan: *Except your serving speed. You can change that.

Lindsey: *Insert stomach growl*


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Erin: I got steamed buns and I cannot lie

Dan: I should’ve ordered the Dan Dan noodles…

Emily: SO GOOD. Thanks for the like, @brokawinc!

Lindsey: Emily this pic… so adorable… I can’t even deal.


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Erin: Cracked my screen. G2G. Crying.

Lindsey: Poor bb 😦

Dan: Erin, i’m pretty sure without social media you might wither up into a tiny little mothball.

Emily: I would cry if that happened to me. #KnockOnWood


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Erin: See you tomorrow Brokaw!

Dan: Bye Jason.

Emily: Such a good day!

Lindsey: Until tomorrow!


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Emily: Accurate 4:00 life.

Dan: can’t…breathe…dying…