Archives for posts with tag: Internship

It’s my first week interning (ever), and my brain is so full of analytical knowledge. When I shut my eyes, it’s like the matrix code on repeat. Just kidding, but really, I’ve never crunched so many numbers. Even though my brain has processed so much information, digital analytics is still fun. I’ve learned so much about different analytics resources and how to use them. Reporting data is neat because I can tell a story with numbers. (Phrase credit to Jack.)

In addition to analytics, I’ve gotten to sit in on several meetings and learn about Brokaw’s clients and do some media research. Overall, I’ve been enjoying it, but my favorite part of working here is the people. Everyone is so nice and fun, and extremely helpful. I’m learning from everyone, and it’s great.

Since moving to Cleveland and starting my internship, these are the top lessons I’ve learned:

  1. For future ad majors: REMEMBER YOUR ACRONYMS. Seriously. Flashcard that stuff. You really use them. (CTR, CPC, CPM, etc.)
  2. Cleveland traffic is terrible. I’m used to small town traffic, so Cleveland one-way streets and the amount of people is chaos. Leave early to be on time.
  3. Ask questions. You learn so much from asking people with experience about anything. You might think you look like this:

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But you don’t.

  1. Check the weather before you pack. Cleveland may say 75 degrees, but there’s a negative 15 wind-chill even in the summer. Always carry a hoodie.
  2. Take an analytics class in college and learn different programs, even if you don’t think you want to get into social/digital analytics. It’ll help a ton.
  3. Brokaw has a pretty good volleyball team. #TeamworkMakesTheDreamWork
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Today marks the end of week nine at Brokaw and I think it’s time to share a little update of all the projects (that I can remember) I’ve had my hands in for the last nine weeks:

  • Designs and animations of digital banner ads for 4 businesses
  • Learned Flash
  • Co-designing the annual AAF CLE Volleyball flyer with my other half here at Brokaw, the insanely-talented Dan
  • Redrawing some old logos for a video
  • Mocking up some awesome POS displays
  • Designs for posters and other launch materials for a well-know Cleveland brand
  • Brainstormed a lot of ideas for multiple clients needing help with names for new products and places
  • Designed a billboard
  • Began to teach myself a new coding language
  • Helped out with creating some fun visual riddles for a scavenger hunt
  • Put together a few decks for pitch meetings
  • Designed a website refresh for a new client
  • Helped develop the branding identity of a new business
  • Worked on designs for a huge annual report presentation
  • Came up with some visuals for a tv spot pitch

Whew.

Basically, these last nine weeks have been a whirlwind of pushing myself out of my comfort zone, learning new things, and never having any down time at work and I am so grateful for that! Brokaw has exceeded my expectations of what an “intern” is supposed to be. I never thought that I would be doing actual client work my first day on the job. I never expected to be valued as a full member of a creative team. I never imagined to get so much knowledge and industry experience out of such a short time here while having an absolute blast.

But I did. And it rocked.

I took a leap of faith when I turned down a few full-time job offers to test out the waters at Brokaw with an internship. It was the best leap I’ve ever taken. I expected to sit in on some meetings, help out with some small designs, get coffee when needed, and learn a little about agency life, even though I didn’t really expect to like the commercial advertising world.

What I actually gained was a love for agency life. As I interviewed my coworkers, I’ve heard people who love the business and people who warned me to get out of it while I still can. But I can’t. Now that I’ve had a taste of what goes on from day-to-day in an agency, I won’t turn back. I love the constant flux of clients. I love being able to work on six different brands in one day. I love working in an atmosphere where I’m surrounded by some of the most creative, intelligent, and incredibly big-hearted people in Cleveland. These brilliant misfits have become the people I look up to most right now as a young creative.

So thank you, everyone, for teaching me, challenging me, and allowing me to grow so much in ten short weeks. I owe you one.

When the half way point of the internship came around three weeks ago, the other broterns and I joked that “it’s all downhill from here.” But now I realize that it’s not. It’s actually the opposite. It’s time to take everything I learned and use it to find my path into the agency world, wherever that may lead me. It’s going to be a constant climb. I’ll never stop learning, growing, changing, failing, and trudging forward.

I can leave this internship and know that I’ve spent the best ten weeks of my post-grad career at the greatest agency in the world (not just according to their moms) and with the best supervisors I could have ever asked for. You’re seriously the best, Steve and Mike!

So thanks, Brokaw. Keep doing what you’re doing. I’m so excited for next years’ broterns to take on this crazy, amazing place.

Til next week,

Emily

Facebook Insights give brands the opportunity to enhance their posts based on the learnings and craft optimal social strategies. For social media professionals and content marketers, Facebook Insights is an essential tool for optimizing a brands social presence—and reporting success as a result of those efforts. Here are some of the top insights for brands to focus on and what they can tell us:

  1. Engagement:

It shows who is commenting, liking, or sharing the brands content—and it’s probably the most important metric to be monitoring.

Pro Tip: Those engaging on your page—they are your fans. These are the users that matter to your brand.  Make sure to ask your fans questions and ask for their opinions to see engagement thrive—they are the ones who will reply and be talking positively about your brand .

  1. Unique Impressions:

Impressions are the amount of individual users that saw your post.   This is important to view how your post is doing and if you need to adjust your posting schedule or content.

  1. Reach:

Reach is the number of people who have seen your post.  Your reach counts if it is in a user’s news feed.

  1. Demographic:

Facebook insights allows social pros and content marketers to view what demographic is most active on the brands page.  Thus, allowing them to adjust the posts based on what demographic is on the page most to engage their target audience.

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Facebook insights are useful if you know what they mean and which insights are important for your brand—master how to apply these learnings to your social strategy and your brand will be on its way to having a killer social presence.

What other Facebook insights help develop your brands social strategy?

-Erin

It’s no coincidence that a band called The Who wrote a song called “Who are you?” Or maybe it is. We don’t know. But we do know this: your brand identity system—logo design, style guide, brand architecture, etc.—must be ruthlessly carved out of purpose. There should be a reason behind every aspect of your identity. The color. The font. The mark. Otherwise, your audience will be as confused about your brand as we are about classic rock.

—Brokaw, Inc.

What can I say, they understand! One of my favorite things about Brokaw is that the creatives here really have a handle on how to establish a brand. Whether it’s a witty restaurant or a beautiful, historic cemetery, this insanely talented team cuts right through all the blah blah that may cloud a brand’s identity and they transform it into a well-crafted and clear personality that is bound to connect with their target market. They just get it.

As a designer, I have always loved the expert-level sudoku puzzle that is brand identity work. The research it takes to find out hidden bits of information and history, the sketching and transformation of marks, the hunt for the perfect typeface that not only tells a story but also truly speaks to a brand’s personality. It’s one of the reasons I became a designer: I love the challenge.

I’m now in the eighth week of my Broternship and I’ve gotten the amazing opportunity to be a part of the team that takes a client through the identity design process. We’ve researched other business competitors in the area, brainstormed potential names, established what the brand will feel like and provide their customers, and we’re now in the stage of establishing the “look” of the company. It’s so exciting to have my own sketches considered for an actual place that’s actually opening in Cleveland soon!

As I’m designing, I love to look for design inspiration from sites like Pinterest and Behance. Here are a few of my favorite branding suites that I’ve gathered to my collection:


Follow the Rabbit

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Verde

Verde_01 Verde_02 Verde_03 Verde_04


Honeywood

HoneyWood_01 HoneyWood_02 HoneyWood_03 HoneyWood_04


My final words on branding:

Great branding isn’t just slapping your logo on a few pieces and calling it a day. Making a system work together well enough to tell the story of a brand is hard work, but if you get it right it’s magical.

Stay beautiful,

Emily

You asked for a day in the life of the Broterns, so a day in the life of the Broterns is what you’re gonna get. Wait, what did you say? You didn’t ask? We’ll pretend like we didn’t hear that!


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Erin: Ugh, I had to park so far away.

Dan: At least it wasn’t raining when we got in… although it might’ve been raining shattered glass. I saw a few pools of that down in the pit.

Emily: Remember the day the pit was literally a pool? #poolpartyinthepit

Lindsey: I don’t know what you guys are talking about #RTAluv


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Erin: Looking through the windows to see if I can wave to any Brokaw employees. I usually can’t see any, with the exception of Tim.  Hi Tim!

Dan: Those banners still make me laugh my ass off.


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Erin: Favorite Brother is a great follow on Instagram, they posts cool pics/videos.

Dan: Erin you know I don’t have Instagram. Let it go.

Emily: The new doorbell is a nice addition. Who wants to play ding dong ditch?


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Dan: That Loch Ness monster in the top right perfectly describes the speed of my laptop this week.

Emily: Wanna talk about laptop speed? I literally need to force quit life.

Lindsey: Look at that AAF volleyball poster! The design looks so good, it’s like it should win an award or something…

Dan: Very subtle Lindsey…


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Erin: Just squishing Jack’s head. brb.

Dan: #NormCore

Emily: What’s #Normcore?? I love this though.

Dan: It’s like the boring adult-version of hardcore. I think the kids say it. Maybe not.


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Erin: Joke gone bad! AH!

Dan: Joke gone great.  I’m so happy our ‘brotern breakdown’ emails now have a logo. #HumbleBrag

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Erin: I’m totally the Cady Heron in this situation…Dan bullies me. bye.

Dan: C’mon now… that is so not fetch.

Lindsey: Why should Caesar get to stomp around like a giant while the rest of us try not to get smushed under his big feet? What’s so great about Caesar? Hm? Brutus is just as cute as Caesar. ‘K, Brutus is just as smart as Caesar. People totally like Brutus just as much as they like Caesar. And when did it become okay for one person to be the boss of everybody, huh? Because that’s not what Rome is about. We should totally just STAB CAESAR.

Emily: Omg. Dan was throwing some major shade today!

Dan: Keep it up girls and you won’t be getting any candygrams this year.  I’ll just send them all to Glen Coco.


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Erin: ~Artsy~

Lindsey: Much art.

Dan: It’s my hour of sunshine.  I treasure it every morning.

Emily: The plants keep us sane. #brokawrainforest


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Emily: This was my first time on a trolley!

Erin: That man is totally photobombing us!

Lindsey: Welcome the newest Brotern, Tommy. He never sets down his phone which is obnoxious, but other than that he’s pretty great!

Dan: #BlessHisHeart #TommyGoesBrokaw


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Erin: Thx RTA for the free lift.

Dan: It’s not free if it costs a smile.

Lindsey: RTA! RTA! RTA!


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Erin: Stopped in the Cleveland store!

Dan: *for “RESEARCH”

Emily: **and inspiration!


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Erin: This is embarrassing, but for the longest time I referred to East 4th as “the street with the lights.”

Dan: ~The More You Know~

Emily: Also my first time on East 4th… Do I even Cleveland?


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Erin: This is not my good side….no pics PLZ

Dan: Emily I CAUGHT YOU. No paparazzi. My life is too fabulous for the cameras.

Lindsey: I imagine I said something like “Now hold the phone!”

Emily: SO classic.


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Erin: Hey Noodle Cat, you rock never change.

Dan: *Except your serving speed. You can change that.

Lindsey: *Insert stomach growl*


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Erin: I got steamed buns and I cannot lie

Dan: I should’ve ordered the Dan Dan noodles…

Emily: SO GOOD. Thanks for the like, @brokawinc!

Lindsey: Emily this pic… so adorable… I can’t even deal.


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Erin: Cracked my screen. G2G. Crying.

Lindsey: Poor bb 😦

Dan: Erin, i’m pretty sure without social media you might wither up into a tiny little mothball.

Emily: I would cry if that happened to me. #KnockOnWood


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Erin: See you tomorrow Brokaw!

Dan: Bye Jason.

Emily: Such a good day!

Lindsey: Until tomorrow!


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Emily: Accurate 4:00 life.

Dan: can’t…breathe…dying…

Before I started working at an agency, I had no idea what to expect.  I didn’t think there would be happy hour in the office, people who looked 25 but actually turn out to be 32, or two Vitamix blenders conveniently in the kitchen for smoothie making.  I also did not realize that working at an agency came with gaining a new vocabulary.

Ever since my first day at Brokaw, I’ve carried around this little brown leather journal.  I bet half the agency wonders why I carry it around, because most of the time I’m not writing anything down.  Well, one of the main reasons I carry it around is to write down all the agency lingo I hear.  I usually have no idea what these words mean, and have to later ask Kelly and Angela for an explanation, but I still write them down.  Here are the most interesting agency words I’ve heard around Brokaw:

  1. Micro video– A micro video is a short video that is 15 seconds or less. Now this word is pretty self-explanatory, but I never heard anyone say it before I heard Kelly talking about the proper length for a social video.  It’s not surprising that a micro video is appropriate for social media, considering the average person’s attention span is 8 seconds.
  2. Organic reach– Organic reach is the total of unique people who viewed a post through unpaid distribution.
  3. Geo-Targeting– Geo-targeting is targeting posts to a specific area. It allows a brand to deliver different content to particular visitors depending on their demographic.  This tool is available on Facebook and Twitter, although utilizing this tool on Twitter requires monetary compensation.

I assume when my broternship comes to an end my little brown leather journal will be filled with tons of words, notes, and probably a few doodles.

What are some agency words-to-know you’ve learned at your internship?

Until next week,

Erin

Hi! I’m Erin, better known as Intern Erin to everyone here at Brokaw (I happen to be the 4th Erin to join the team). During my time here this summer, I will be the PR/Social intern and I’m so excited to be working with the Brokaw Earned Media team.

Here are a few fun facts about me:

  1. I’m going to be a senior at OU (oh yeah) in the fall
  2. I’m obsessed with posting/creeping on all forms of social media
  3. Coffee is my favorite food group
  4. I strongly believe there are few things better than looking at cute puppy pictures on Pinterest
  5. Watching E! News, Keeping up with the Kardashians, & The Real Housewives of O.C. makes me happy

Things I learned / accomplished / have been doing so far at Brokaw:

  1. I’m officially a fake adult, A.K.A yo pro (young professional) in Cleveland
  2. Working downtown is awesome. Especially in a brand new office equipped with a bar and patio located in Cleveland’s famed Warehouse District
  3. The people are just as amazing as the new space—I’ve met some of the nicest and most helpful people in such a short time
  4. My mentors, the Dream Team, Kelly and Angela are awesome
  5. So far, I’ve worked on social media audits, brainstorms, and composing social content

I can’t wait to see what else the rest of the summer has in store!

TTYL

Erin

Things are a little different in the world of bro-land. From the moment you step foot into our office space—Heck! From the moment you read anything we have posted online, you will notice this is no ordinary advertising agency.

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One of the things that makes Brokaw so brokawesome is the bro-culture. Having a healthy work culture is very important. An organization is formed to achieve specific goals and objectives by bringing individuals together on a common platform and motivating them to deliver their best. It is essential for employees to enjoy their work environment for them to feel a sense of loyalty to it.

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Bill Brokaw founded the agency on April Fools’ Day, 1992.—That alone should tell you something…

…and so should his three business goals:

1. To do great work
2. To make money
3. To have fun

In order to achieve those goals, Brokaw has developed a culture that employees are extremely proud of. I am going to break down what I believe a healthy work culture should consist of and then explain how Brokaw displays those specific qualities.

A good work culture includes:

• Hardworking individuals
• A cohesive team
• Good managers
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• Willingness in team members to share load
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• Friendly Environment
• Team outings

The great people at Brokaw are all about walking the walk. They work hard so that they can play hard. The employees trust the people they work for and enjoy the people they work with. They have pride in the work they do and are willing to do whatever it takes to get the work done. Everyone is willing to offer a helping hand or jump into a project when they are needed, regardless of the circumstances.

Brokaw is a place where you can witness sharing, growing, achieving and improving all while laughing along the way.

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The halfway point of the best internship in the world has quickly come and gone—and this brotern has a great deal to report. Since my last post, I have been super busy with brokawesome tasks including:

• Learning more about the greatest ad agency in the world (aka Brokaw, duh) at the Internal Halftime Report
• Celebrating Katie’s marriage with an ice cream social
• Enjoying a long holiday weekend
• Drinking Lake Erie Monster (courtesy of the Brokaw bros.)
• Attending lunch meetings with Pandora
• Helping out at a shoot for Hotels.com (where really I watched improv comedy and got paid for it, but shhhhh)
• Preparing myself for a night out, which will include dinner and an Indians game
• Hitting the gym, so that I don’t let team Brokaw down at the Plane Pull this Saturday
• Performing magic (ok…“illusions”) around the office with Kate and Zorina
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Along with all of that brokawesomeness, it has been crazy busy around the office. I think it is safe to say I have hit a point of my internship where I have been able to really get a taste of the agency world. From start of work meetings to pitches, these past couple weeks have truly been an eye opener.

Throughout my college career, working at an agency has appealed to me. Despite the fast-paced, stressful world of advertising, I was eager to break into agency life. And let me tell you, I can now say that I have experienced that fast-paced work environment that I had been expecting.

Good sign!—I haven’t been scared off yet! Of course it helps having an agency like Brokaw ease you into the crazy world of advertising. The people at Brokaw have a work hard, play hard attitude. It is amazing to be part of an environment where people understand the importance of balancing hard work with pleasure.