bro-culture

Things are a little different in the world of bro-land. From the moment you step foot into our office space—Heck! From the moment you read anything we have posted online, you will notice this is no ordinary advertising agency.

One of the things that makes Brokaw so brokawesome is the bro-culture. Having a healthy work culture is very important. An organization is formed to achieve specific goals and objectives by bringing individuals together on a common platform and motivating them to deliver their best. It is essential for employees to enjoy their work environment for them to feel a sense of loyalty to it.

Bill Brokaw founded the agency on April Fools’ Day, 1992.—That alone should tell you something…

…and so should his three business goals:

1. To do great work
2. To make money
3. To have fun

In order to achieve those goals, Brokaw has developed a culture that employees are extremely proud of. I am going to break down what I believe a healthy work culture should consist of and then explain how Brokaw displays those specific qualities.

A good work culture includes:

• Hardworking individuals
• A cohesive team
• Good managers

• Willingness in team members to share load

• Friendly Environment
• Team outings

The great people at Brokaw are all about walking the walk. They work hard so that they can play hard. The employees trust the people they work for and enjoy the people they work with. They have pride in the work they do and are willing to do whatever it takes to get the work done. Everyone is willing to offer a helping hand or jump into a project when they are needed, regardless of the circumstances.

Brokaw is a place where you can witness sharing, growing, achieving and improving all while laughing along the way.

Brokawesomeness

The halfway point of the best internship in the world has quickly come and gone—and this brotern has a great deal to report. Since my last post, I have been super busy with brokawesome tasks including:

• Learning more about the greatest ad agency in the world (aka Brokaw, duh) at the Internal Halftime Report
• Celebrating Katie’s marriage with an ice cream social
• Enjoying a long holiday weekend
• Drinking Lake Erie Monster (courtesy of the Brokaw bros.)
• Attending lunch meetings with Pandora
• Helping out at a shoot for Hotels.com (where really I watched improv comedy and got paid for it, but shhhhh)
• Preparing myself for a night out, which will include dinner and an Indians game
• Hitting the gym, so that I don’t let team Brokaw down at the Plane Pull this Saturday
• Performing magic (ok…“illusions”) around the office with Kate and Zorina
https://vine.co/v/h73ahAeJtzn

Along with all of that brokawesomeness, it has been crazy busy around the office. I think it is safe to say I have hit a point of my internship where I have been able to really get a taste of the agency world. From start of work meetings to pitches, these past couple weeks have truly been an eye opener.

Throughout my college career, working at an agency has appealed to me. Despite the fast-paced, stressful world of advertising, I was eager to break into agency life. And let me tell you, I can now say that I have experienced that fast-paced work environment that I had been expecting.

Good sign!—I haven’t been scared off yet! Of course it helps having an agency like Brokaw ease you into the crazy world of advertising. The people at Brokaw have a work hard, play hard attitude. It is amazing to be part of an environment where people understand the importance of balancing hard work with pleasure.

You are what you Tweet

This Sunday (June 30, 2013) is the fourth annual Social Media Day (#SMDAY). In honor of the upcoming holiday, I thought this week would be a good time to take a break from sharing my brokawesome broternship adventures and give this special day some recognition!

I am a huge advocate of social media and how you can leverage it for your business or utilize it to improve your reputation. Social media is something we need to understand in today’s world to ensure it is one of our allies and not one of our enemies.

One of the reasons I find social media to be so fascinating is the fact that it is constantly changing. The future is all about digital media, and I am proud to be someone who strives to keep up with the always-changing social world.

I have put together some of my favorite social media quotes and thought sharing them might inspire some of you to highlight Social Media Day as well!

1. “You are what you Tweet.”
-Alex Tew, Monkey Inferno

2. “Our head of social media is the customer.”
-McDonald’s

3. “Privacy is dead, and social media holds the smoking gun.”
-Pete Cashmore, Mashable CEO

4. “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”
-Jonathan Zittrain, Professor of Law at Harvard

5. “When you give everyone a voice and give people power, the system usually ends up in a really good place.”
-Mark Zuckerberg, CEO and founder of Facebook

Please feel free to add some of your favorite social media quotes. And until next time, enjoy the holiday!

broternship, week tre

Wow, another week as a Brotern is coming to an end. 😦 Time really does fly when you’re having fun.

This week was full of tasks that digital nerds (like myself) get excited about. Along with my usual assignments, I was asked to complete two things I thought were brokawesome—coincidentally, both assignments involved the lovely social media tool, Twitter.

The first assignment I was asked to complete was to create a Twitter Deck explaining the process of how to use Twitter. This was a task I was extremely excited about. It wasn’t until I started explaining the process that I realized the people I was creating this for most likely would not understand many of the terms I was using. This is an example of how I was starting to feel:

However, after many revisions and thoughtful explanations I believe I have created something that will help anyone in need of a Twitter explanation.

I was also asked to write a POV on Twitter Chats. And let me tell you as much as I enjoyed the project itself, this was my reaction to realizing that my point of view matters:

So far this Broternship has been, well, Brokawesome—Just as I expected. I cannot wait to see what else they have up their sleeves for the rest of the summer!

The Brotern Life

A Day in the Life of Heather Phillips:

As the Digital Media Brotern this summer, I have had an exciting start. From running around the streets of downtown Cleveland with Captain RTA to accompanying Katie at a breakfast conference, my intern tasks have been anything but typical. (Not to mention my two hour lunch break with the Brokaw bros.)

However, after stalking the “World’s Greatest Advertising Agency” for the past year, I must say that I knew this internship would be brokawesome.

brokawesome [ bro.kawe.some ] adjective – extremely impressive and extraordinary with a Brokaw twist

Also during my first, action-packed week at Brokaw, I believe I have officially become a coffee drinker—consequently I prefer the world’s worst coffee, which Brokaw has proudly served since 1992.

Ok, now for some background…

I am a proud Ohio University alumna and recent E.W. Scripps School of Journalism graduate. After making the switch from quarters to semesters, I was in the first graduating class to leave the Journalism School with a degree in Strategic Communications (AKA Advertising and Public Relations combined).

At 22 years young, I am curious to discover what the agency world has to offer. I have been looking forward to this opportunity since I received a phone call from Kate offering me the position. Breaking into the “real world” doesn’t seem so bad when you have Brokaw and the wonderful people that work here to help you.

Always ready to learn and grow, this Brotern will be in touch!